The essence of California cool: The Surfrider Malibu


the scoop

The crisp Malibu air whisks through the rooftop lounge at the newly renovated Surfrider Malibu. I strike up a conversation with Travis, the hotels manager and the former manager of Soho House, while sipping on my morning coffee. Travis marvels at the number of rundown motels along the coastline of California that are an "avocado toast away from turning into the next trendy spot."

We get a kick out of the creatives that properties like the Surfrider Malibu attract and how they can spend upwards of twelve hours lounging in the sun while they 'work.' I assure him that while I am lounging on their rooftop deck, I am indeed working... on this article in fact.

The trend of flipping 1950's motels into trendy boutique hotels continues here, and we aren't complaining! The Surfrider Malibu is not just a trendy spot serving avocado toast, it is the essence of California cool. It is a gem, a gem that is still in its infancy stages but has immediately garnered attention from the press. The boutique hotel has already attracted travelers from all over the world. As I enjoy my coconut yogurt & berries I overhear folks from New York City, Australia and beyond.

This chic surf lodge boasts 20 minimal and airy guestrooms, each with shower amenities by Grown Alchemist, robes from Parachute, Bose speakers and local California treats in the mini bar. My room is a ground floor partial ocean view that houses Emma Crowther's favorite artwork in the hotel. A piece by Benjamin Ewing that hangs just over the custom teak queen-sized bed that is fitted with Bellino linens. The spa rain shower and private outdoor terrace with a view of the Pacific Ocean are simply the cherry on top.

Husband and wife duo, Emma Crowther and Matthew Goodwin own, operate and decorated the Surfrider Malibu with help from their sole business partner, New York City-based Alessandro Zampedri. They've successfully created a boutique hotel that is an extension of a Southern California home, perhaps an extension of their own home. And visitors are treated as though they are guests in someone's home. Sit back, relax, and they'll do the rest.

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Surfboards are available so guests can catch Malibu's epic surf conditions. If you're a real surfer, surf safari's are available on request.


The rooms are incredibly comfortable, keep the doors open and let the air come through. Book a second floor suite and lay out and relax on your very own hammock.

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If you're in need of an afternoon out of the sun, enjoy their second floor library stacked with awesome books that encompass the culture of Malibu surfing.

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Take a peak at their curated shop in the lobby of locally sourced goodies like Canyon coffee and  pottery.

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Overlooking First Point beach the Surfrider's roof deck is where it all goes down. Enjoy a selection of stellar cocktails and organic dishes.

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Lastly, this is your home now... there is no reason to leave.



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so, you say you want to go?...

☎ 310.526.6158

✈ 23033 Pacific Coast Highway, Malibu, CA