A Hipsters Paradise in Downtown Los Angeles: Ace Hotel DTLA

the scoop

Really what’s not to love about the Ace Hotel?

While I can’t speak to some of their other locations yet, like their home base in Seattle, I can say that their Los Angeles property is on point!

It’s a hipster’s paradise, hands down. A hotel transformed into a destination for pop culture’s hipster movement, and for artists alike.

And they make it apparent before you even enter the building. 

As I drove up Broadway to the hotel valet, the Spanish Gothic architecture caught my eye first. It was like this building was taken straight out of Barcelona, and I immediately fell in love. 

Previously an office building, the 14-story hotel dates back to 1927, and is complimented by an "anti-advertising" billboard that's hard to miss. 

Ace Hotel teamed up with WeTransfer to create Dear DTLA, a project that brings artists from around the world to use this billboard to showcase their artistic vision to Los Angeles. 

Among the artists contributing their vision are LA's own Brian Roettinger, Scottish artist Robert Montgomery, and Stefan Marx, who's billboard is photographed above. 

While the features of the building and the Ace Hotel brand itself are incredibly welcoming, even more so is the staff at their DTLA location. 

I have honestly never felt more welcomed by hotel staff before. It was like I knew these guys for years, and we were tight. 

Gone are the days of feeling like a guest in someone else's home. Hospitality brands should follow in Ace Hotel's footsteps, making guests feel more like friends who are part of a single community. 

The rooms were small and minimal, but utilize every bit of space possible. They managed to fit a queen bed, flat screen TV, desk, shower, full bathroom, and storage space into my small room.

Each room had a unique design, but they all maintained exposed concrete ceilings, Homasote covered walls, brass fixtures and steel framed glass windows.

 Unfortunately my room did not have a turntable or acoustic guitar, but I’m told some guest rooms feature these amenities. 

The in-house restaurant, L.A. Chapter, made it even harder to leave this hotel. Just below the Mezzanine is a carefully cultivated American restaurant, by Brooklyn’s Jud Mongell and Ken Addington.

With things like avocado toast, duck confit salad and grilled cheeses on the all day menu, you will never go hungry during a stay at Ace Hotel DTLA.

The hotel welcomes the public to enjoy the rooftop bar and pool, where they occasionally host DJs and pool parties, as well as yoga classes and pop-up shops. Visiting DTLA soon? Check out their calendar of events here

On my final night at the Ace Hotel, I sat at the rooftop bar sippin' on an El Toro Verde. Waiting for the rush hour traffic to pass, and kickin' it with the bartender.


There's a 1,600-seat theater, inspired by the 16th century Cathedral at Segovia, that's been restored and is connected to the hotel. The theater acts as the foundation to Ace Hotel DTLA's artistic mastery, and hosts an array of events


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so, you say you want to go?...

☎ 213.623.3233

✈ 929 S Broadway, Los Angeles, CA 90015